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It was promoted through word of mouth to museum visitors
We held a NanoDays weekend (Friday, Saturday and Sunday) where the NISE kit demostrations were showcased throughout the museum.
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The demonstrations on making liquid crystals - the kids loved them! All of the demos were so easy to read.
Some of the demos broke in shipping and could not be used.
A "family day" where kids and adults work together might be fun.
Some of the kit descriptions did not provide enough background material to answer the questions "how/why does it do that?"
Maybe have some sort of generic marketing flyer pre-made that could be downloaded and printed for use.