First, thanks to the folks who've contributed examples to the Kit Activities vs. Non-Kit Activities  post.
Second, I have more questions. This time in reference to how you promoted NanoDays with your institution's PR team.
- How did you explain NanoDays to your PR team?
- What kinds of campaigns did you use to promote the event and excite people to come?
- Did you intentionally market different activities to different age groups?
- How effective were your campaigns? What would you do differently next time?